Cover Your SaaS! with Com-X & Citrix
In the digital age where software as a service (SaaS) is king, Com-X & Citrix, supported by Ripple TX, launched the "Cover Your SaaS" campaign, blending digital precision with tangible branding to protect and promote modern workspace strategies.
The Brief
Ripple TX crafted an integrated marketing campaign to enhance Com-X's brand visibility, stimulate demand, and generate leads. This strategic campaign was multi-channelled, including custom-designed graphics, a dedicated landing page, sharp copywriting, and captivating animations.
The digital reach extended through search engine marketing, targeted LinkedIn advertisements with both static and video content, and Google Display Network ads.
An Account-Based Marketing approach was incorporated, involving a direct mail component that creatively featured a "Cover Your SaaS" branded mug, accompanying stickers, and a personalised thank-you card, driving recipients to the campaign landing page for lead capture.
Results
577% Increase in Website Views
218% Increase in Total Users
170+ Conversions (Google & LinkedIn)
48 ABM DM Packs Delivered
20x ROI in Qualified Sales Pipeline
Linkedin Ad Campaign
Testimonial
“Ripple TX's commitment to excellence has transformed our marketing efforts, delivering outstanding results across every campaign. Their skilled team, adept at navigating complex multi-channel strategies, has consistently exceeded our expectations. We're thoroughly impressed with their execution and are pleased to highly recommend Ripple TX for any business seeking exceptional marketing partnership.”
Nick Cross – GM, Sales & Marketing, Com-X
