Microsoft ExpertZone AR Hoodie Promotion
Ripple TX spearheaded Microsoft’s ExpertZone AR Hoodie Promotion, a campaign blending recognition with cutting-edge technology to reward learning and community engagement.
The Brief
Ripple TX orchestrated a full-circle promotional strategy for Microsoft, aimed at motivating channel partner sellers to achieve their Windows 11 Pro and Modern Endpoint Accreditations, strengthening expertise, and driving sales performance. Our end-to-end management entailed distinctive graphic design elements, a custom website with a sleek registration form, engaging communication copy, and eDM templates. The highlight was a bespoke shipper box containing a novel augmented reality (AR) experience—activated by a QR code—unveiled when winners received their hoodies.
Results
The promotion exceeded expectations, with prize allocations exhausted in just 10 days—three weeks ahead of schedule, signifying the campaign’s compelling appeal.
Surpassed 100+ Microsoft Accreditations
Generated over 80 LinkedIn user posts
Delivered 50+ hoodies across ANZ, each with an interactive AR unboxing experience
Achieved a 100% uptake rate for the promotion
Testimonial
“Ripple TX's collaboration on our projects has brought a remarkable blend of innovation and precision to Microsoft's marketing efforts. Their commitment to excellence elevates every initiative they’re engaged with us on. We are enthusiastic about expanding this dynamic partnership with Ripple TX.”
Andy Malakooti, Commercial Category and GTM Lead, Device Partner Sales, Microsoft Australia & New Zealand.
