Over the past two years, we’ve partnered with Microsoft on a range of strategic campaigns and events. The May-Day campaign was one of the most urgent yet – a high-speed channel activation to accelerate Windows 11 upgrades ahead of the Windows 10 End of Support deadline.

We collaborated with the Microsoft and Windows teams to bring it to life, working across resellers, distributors, and M&A partners. The brief: drive urgency, simplify messaging, and activate the channel at scale.

Ripple TX led the creative strategy, campaign theme, and execution of a national social media blitz. We delivered three distinct key visuals and three partner kits – each packed with animated and static assets – along with tailored copy for every post, making it easy for partners to launch quickly and consistently across platforms.

May-Day Activation Included:

– Creative development of ‘May-Day’ campaign theme and visuals
– Animated and static social media content (multi-ratio formats)
– Partner-ready asset kits and launch BOMs
– Campaign coordination with Microsoft stakeholders and key partners
– Timeline and asset management for precision execution